Is the spectre of having to redesign your website keeping you from changing your eCommerce provider?

Break the chains by deploying a "Hybrid Website"

What does "Hybrid Website" even mean?

You've heard of a Hybrid car, it runs on gas or battery, a Hybrid website is similar in that the general pages or "marketing side" is on one platform and the eCommerce along with club and cart are on another, and they are "married" to each other so visitors don't know they're in two different places. 

With winery eCommerce platforms adding new features almost weekly and new players  entering the landscape, the eCommerce solution you use now might not be the one you are using in nine months. Don't let the cost of a complete website redesign keep you from having the features you need to sell more wine online. 

We have married many platforms, but the most common and best approach has been WordPress. There are a number of reasons to choose WordPress:

  • Almost 40% of all sites on the internet are powered by WordPress.
  • It's open-source, which means its code and code base are open to the public and not proprietary, meaning you can port your site to any number of web-hosts and have anyone fluent in WordPress take it over.
  • WordPress will allow you to utilize leading-edge content when it comes to social media, blogging, images and videos, that many eCommerce solutions will not allow you to run, as they are about stability and security first and foremost.
  • You likely already have someone on your staff who is fluent in editing WordPress.

So if you decide to move your eCommerce, the only thing you have to worry about is re-branding that portion, and your website stays as- is, keeping your Finance department very happy. 

We want to help you sell more wine online. Don't let your old and outdated website send potential customers away.